Blog

The Science of Conversion: Improve your Landing Pages with Heat Map Analysis

Feb. 28, 2014

Landing page tweaks can have a huge impact on conversion – but with hundreds of page elements to refine, which ones will improve our conversion rate? Thankfully, we don’t need to blindly alter our landing pages – we can look at hard evidence, and uncover the most effective, conversion-driving design imaginable. How? By analyzing our landing pages with heat maps.

5 Things You NEED To Pre-Qualify Leads: N.U.B.I.T. How to Convert Leads Into Buying Customers Part 3

Feb. 26, 2014

One of the most overlooked yet essential stages of the sales process is the Qualifying milestone. 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process. This results in a substantial amount of wasted time and resources that could be better spent to generate revenue. Here is a system that will help you master the skill of qualifying your prospects and make more sales!

How Split-Testing Your Images Could Explode Your Conversion Rate

Feb. 22, 2014

Every modern business wants to improve their conversion rate – after all, it’s how your website generates money. There’s a wealth of expensive and complicated conversion optimization tools available; but there’s one simple, cheap and particularly effective website change that could explode your conversion rate.

5 Tips to Help You Prospect - How to Convert Leads Into Buying Customers Part 2: Prospecting Stage

Feb. 18, 2014

Prospecting is arguably the most important, difficult, stressful, and demotivating stage of the sales process. No one likes to be rejected or ignored, but that’s what ends up happening most of the time when prospecting for new business. This is why it is crucial that you make the best use of your time by going after the right people at the right time, and using the right approach. Here are 5 effective tips that will help you get more results from your prospecting efforts.

Call-to-Action (CTA) How Can it Help You Grow Your Business?

Feb. 13, 2014

A critical step you need to take in order to improve your conversion rate is to create an effective call-to-action (CTA). When engaging with consumers online, a landing page is no different than an elevator pitch. And to retain interest, your message should be clear, concise and to the point.

How to Convert Leads Into Buying Customers: The 9 Step Sales Process EVERYONE Should Use

Feb. 11, 2014

Organizations spend a ton of money on driving qualified traffic to their websites and on converting them into inbound leads. It’s methodical to the point that almost every pixel on their website, and every keyword they advertise, plays a specific role in generating more and more quality leads. The same attention to detail is often times missing when it comes to the follow up process once a lead is sent to a sales person. This is often done ad hoc, without planning, and it’s time to take the same methodical approach on the sales side of things and start generating more revenue for your business.

7 Tips to Boost Your Website's Conversion Rate

Feb. 6, 2014

Website traffic looks great on paper, but unless you can convert it into sales, your business won’t benefit. These 7 quick tips are designed to unlock the selling power of your traffic, by boosting your website’s conversion rate and increasing your sales.