March 21, 2014
Conversion rate optimization doesn’t have to be expensive or complicated. These expert tips prove that a quick copywriting tweak can seriously boost your sales - without costing you anything.
March 20, 2014
This stage is extremely important and should NEVER be overlooked or rushed through. Getting the basics of this stage correct will help you make more sales by ensuring that you fully understand what your prospect's core challenges are and that they see the urgency behind solving these challenges.
March 13, 2014
The journey from website visitor to paying customer is long, and fraught with distractions – links to blog posts, internal navigation links, external webpages, social media, or worst of all, the dreaded ‘Back’ button. More worryingly, visitors will make a judgment about your landing page in as little as 2 seconds – so how can you hope to hold their attention long enough to convert?
March 11, 2014
It’s a fact that people don’t buy based on logic. They make their buying decisions based on emotion and then defend their decisions with logic. Taking the emotional factor into account, your sales presentation must not only capture and hold the attention of your potential customer, but you need to involve as many of their senses as possible to get them emotionally charged. Storytelling is one of the most powerful techniques to selling. It is an art form, that if mastered, and it can be learned, will make you a powerful selling force.