Blog

Walking On A Cloud Selects ICM Consulting and Media to Drive its Organic Ecommerce SEO Strategy

Feb. 19, 2015

ICM Consulting and Media Corp. announced today it has entered into a partnership with Canadian shoe retailer Walking On A Cloud to execute an advanced organic e-commerce SEO marketing strategy. The partnership is a first for the Canadian shoe giant, and will bring its online property in a position to attract more customers and increase its Canadian e-commerce market share. 

A Global Snapshot of the Digital World

Feb. 13, 2015

Digital is continuing to grow at a rapid pace. The year of 2015 is proving to be the year that digital marketing surpasses traditional advertising, which forces businesses and agencies to ramp up their marketing game.

Why Some Brands Fail and Others Succeed

Feb. 11, 2015

Today, Wal-Mart Canada just announced major plans to expand. This shouldn’t come as a big surprise, considering Wal-Mart is one of the biggest brands in the world. What does come as a surprise? The fact that they are expanding into Canada, while other brands are failing miserably. 

Where Has All The Music Gone?

Feb. 9, 2015

The Grammy Awards were on last night and the music industry came out in droves to celebrate. Artists like Sam Smith, Beck, Pharrell Williams and Beyoncé came out the big winners but what’s interesting to note is how the music industry has changed over the years. Gone are the days that albums became platinum solely off in-store purchases; now music sales are a combination of digital downloads, in-store and online purchases.

When and What Makes Good Content

Feb. 2, 2015

A website is nothing without great content to support it. Once customers reach your website, the content they see has to be engaging to not only keep them interested but to stay on your site long enough to convert.  A good content calendar will help streamline this process.