Your target audience is online researching the information they need to make smart purchasing decisions. Companies who provide the right information at the right time will win. Content marketing provides the medium required to address the needs of your buyers in an easy to digest and interactive way. It includes the following components:
Provides essential framework for all content marketing initiatives including content timelines and priorities, buyer personas, topics and categories, mind mapping, business goals, objectives, distribution channels, formats and KPIs.
Creation of thought leadership articles, research based articles, blogs, whitepapers, infographics, eBooks, lead nurturing emails, and video to support the established content strategy.
Make your content do more for your brand. Reach wider audiences on search engines, social media, news websites, popular industry online publications, content network display advertising, influencer channels and more.
Understand how your content is being consumed and what your most popular articles are. Identify digital paths to purchase, traffic volumes, social signals, mentions and more. Each month we report on your brand's online achievements. We also review and revise content strategy based on these insights every quarter to ensure the highest possible ROI for your business.