Innovative creative measurable results

Email Marketing

ICM specializes in strategic and personal email campaigns designed to facilitate client retention and demand generation.

We don't do spam — instead we focus on facilitating client communications with personalized emails that address the specific needs of your clients and potential clients.

Our email programs are specifically created to facilitate your other marketing efforts and are integrated into overall campaigns. We take an analytical approach to your email campaign to make sure it both succeeds in its metrics and communicates with your clients appropriately.

Our Approach
Identify Purpose
  • Demand Generation
  • Upselling / Client Relations / Client Retention
Develop Target
  • Identify target audience
  • Purchase database
  • Build opt-in list
Create content
  • Develop messaging and copywriting
  • Build landing page funnel
  • Open and click rate tracking
  • Conversion tracking
  • Continuous opt-in list generation
  • Integration with reputation management, Social Media and remarketing initiatives