ICM Consulting Corp.

Website Design

Website Content Management Systems and Custom Application Development

Website Marketing and Promotion

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Website Marketing and Promotion

“By continuously updating their skills and attending related conferences, ICM’s website marketing specialists provide clients new windows of opportunities through the implementation of strategic, inspiring and cost- effective IT solutions – ultimately positioning the clients’ company at the forefront of the Internet.“

What is SEM?
At ICM we define search engine marketing (or SEM) as the strategic process of marketing web
sites on search engines and/or directories over the Internet with the goal of increasing a web site’s online visibility. This may be achieved by improving rank results through organic search engine optimization (SEO), sponsored search engine marketing, or the combination of both marketing methods. Increased website visibility translates into increased number of website visitors, leads and bottom-line sales.

Organic search engine optimization (SEO) Vs. sponsored search engine marketing
Effective web site visibility occurs through optimized organic and/or sponsored search marketing. At ICM we provide both search optimization methods that guarantee priority positioning of your website on all major search engines (i.e. Google, Yahoo, MSN, and others).

Organic search engine optimization (SEO)
The goal of organic or “natural” search engine optimization (SEO) is to improve keyword rankings in search results. This is accomplished by adjusting the overall architecture of the website, its content, and related navigation. This process does not guarantee immediate priority positioning or placement and often takes time to come to fruition.

Sponsored Search Engine Marketing
In contrast to organic SEO, sponsored search engine marketing is the process of immediately
improving a website’s online ranking and guaranteeing priority positioning and top placements on all major search engines. Similar to organic SEO, the sponsored search engine marketing process requires the website’s content and overall architecture to be carefully adjusted to yield the desired results each and every time.

ICM’s Marketing and Promotion Process
ICM’s web site marketing and promotion solution is comprised of a time-tested methodology with the goal of maximizing our client’s Internet visibility on major search engines. By strategically delivering priority positioning on all major search engines for your web site, your are guaranteed to increase your lead base which in turn increases your company’s profits.

The process of website marketing can be divided into the following 5 steps:

Analysis of client’s industry trends

Review and analysis of client’s website and search engine visibility

Competitive analysis and opportunity identification

Thorough review of key words and phrases used in client’s industry that best
describe the client’s business and products

Use of key words and phrases to place the client’s website in the top position of
major search engines (Yahoo, Google, MSN, etc.)

Facts:
Advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) – www.sempo.org

Google and Yahoo comprise 70% of the Internet’s overall marketing share – Neilson NetRating Mega View Search, January 2006

ICM Consulting Corp. are certified Google Online Marketers and Yahoo ambassador

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Copyright 2006 ICM Consulting Corp.