Web-Video Introduction

Web-video, as its name implies, is the incorporation of a video component into a website. This video can seamlessly integrate with existing HTML and/or Flash layouts to dramatically enhance the user’s level of interactivity and overall communication of the website.

ICM’s web-video offers a state-of-the-art production solution that allows executives to push their marketing campaigns, sales force, customer service and training initiatives to the next level while gaining the competitive edge that will place their company at the forefront of their industry.

Web-Video Production Process

ICM web video projects are initiated by clearly identifying our customer’s requirements, translating them onto a storyboard and a professionally written script. Following this, ICM will provide casting calls to let the customer select the most suitable talents for their project. Our in-house director can also assist with talent selection and provide one-on-one coaching sessions prior to or during the rehearsal period. During the casting selection period, ICM also ensures that a scheduled studio (including all necessary production equipment), director, light and sound engineers and a videographer are available for a specified shoot date. Once the shoot is complete, ICM digitizes the material for the customer’s review.