Innovative creative measurable results

Social Media Campaigns

Social media presence is no longer optional. To succeed in the modern online environment, your business needs to engage with your customers through various social platforms.

At ICM we take an analytical approach to your social media strategy by identifying your marketing goals and leveraging the power of social networks to achieve them.

Social Media Audit:

What You Get:

  • Full assessment of your current Social Media strategy
  • Complete analysis of your industry and key competitors
  • Detailed overview of any missed opportunities and inefficiencies that are discovered
  • Overview of industry best practices
  • Executive summary & key insights
  • Recommended actions to fix any uncovered problems

Benefits:

Identify Missed Opportunities
Identify if missed opportunities exist and learn how to correct any uncovered problems and inefficiencies.

Optimize Your Execution
Ensure that your marketing team or agency employs the best platforms, the correct methods and techniques, and the right people to execute your campaigns.

Social Media Strategy Development:

What You Get:

  • Articulate core, tangible business objectives to form strategy foundation
  • Detailed strategy and tactical development to achieve the objectives
  • Content marketing strategy
    • Competitive insights
    • Content pillar development
    • Content calendar development
    • Community management scope
  • Advertising strategy
    • Creative direction
    • Target audience research
    • Value propositions
    • Ad placement strategy
    • Media spend recommendation
  • Content calendar setup & distribution guidelines
  • Establish community management scope
  • Performance measurement and ROI reporting
    • Key metrics defined
    • Tracking template
    • Monthly reporting template
  • Detailed execution plan
    • Project timeline
    • Benchmarking
    • 4 month outlook
  • Technical and resource requirements for successful implementation
    • Breakdown by hours required to execute strategy either internally or externally
    • Key tasks and responsibilities
  • In-person strategy presentation
  • Complete strategy document delivered in PDF, ready for implementation

Benefits:

A detailed plan of action will help you organize and manage your internal process and track results.
We develop and present a complete strategy tailored to your business objectives, with detailed ROI tracking, plan of action manage it entirely on your behalf.

Prevent costly mistakes that waste your time, money, and the time of your employees.
Up to 70% of the resources used to manage the average business’s social media presence are wasted due to poor planning. Maximize the results of your social presence by investing the necessary resources required to develop an effective strategy.

Social Media Training & Supervision of Implementation:

What You Get:

  • Training sessions will be selected and tailored to your business and social media strategy. We are also able to develop specific training sessions and materials, based on your requirements.
  • Our sessions cover:
    • Content marketing: what is it and how to get the most of it
    • Technical aspects of social media platform management
    • Understanding metrics, analytics and reporting
    • Advertising campaign setup & management
    • Community management guidelines
    • Content calendar setup and management
    • Best times for content distribution and posting
    • Social media lead generation tools
    • Leverage your presence for improved customer service
    • How to create value driving, engaging, sharable content to maximize brand awareness
    • Social and mobile – capturing your audience where they spend their time
    • Venturing into new platforms
    • Custom designed session
  • Weekly audit of strategy execution
  • Content audit & recommendations
  • Analytical review
  • Competitive update
  • Monthly status report & recommendations

Benefits:

Ensure that your resources and the time of your employees is spent correctly.
Our Social Media Managers will work with your staff to ensure that they will spend their time and efforts generating the most engaging content and deploying it on the most effective channels to reach your target demographic.

Social Media Full Implementation & Campaign Management:

What You Get:

  • Full strategy execution
  • Complete original content development
  • We collect & create fresh, engaging content monthly, including photos, video, articles, infographics, contests, & anything you wish to share.
  • Professional graphic design and copywriting
  • Strategic paid boosts for maximum brand awareness
  • Content calendar maintenance
  • Custom tab development & installation
  • Daily content distribution
  • Community management, responding to comments & shares (4 Hours)
  • Minimum 60 hours/month of community engagement & product promotion
  • Lead funneling & customer service
  • Performance tracking
  • Monthly analytics report & key insights
  • Dedicated account manager for all social media question

Benefit:

Have full peace of mind knowing that your Social Media is being handled by experienced professionals.
Let our team of Social Media experts manage your entire social media campaign from start to finish, hassle-free, to ensure that you send the right message to the right audience at the right time on the right social media channels.

ICM Consulting will make social media profitable for your company by:

  • Developing custom Facebook business page
  • Launching highly targeted LinkedIn marketing campaign
  • Building strong community of followers for your Twitter account
  • Leveraging the power of Google+ to help your organic rankings
  • Generating leads through custom Facebook apps