Innovative creative measurable results

Tracking & Analytics

ICM Consulting and Media takes a data-driven approach to making decisions for its clients. We employ sophisticated tracking tools that help us analyze clients' campaigns and improve their performance:

  • Keyword-level call tracking
  • Custom Google Analytics reporting
  • Split testing (A / B and multi variate) software
  • Eye tracking and heatmaps mapping technology
  • Online user experience surveys

We use advanced chat platforms to record online customer interaction and allow sales staff to instantly communicate with customers when they're ready to buy.

In today's highly competitive online marketplace, there is no room for assumptions. Guessing is not an option.

Can you afford to rely on inaccurate data?